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#10. Personal Branding for Leaders

28 June 2023

On this weeks From The Courtroom To The Boardroom, Amelia Sordell, Founder of Klowt and one of the UK’s leading experts on personal branding – talks to me about all things marketing for a Leader’s personal brand. We discuss the importance of branding in the digital age, what personal branding is, the challenges us face when we raise our profile in the corporate world, the do’s and don’ts and most importantly how technology such as AI can help with personal branding.  


Apple Podcasts –

Spotify –


0:00 – Intro to Amelia & her story

5:21 – How Amelia built ‘Klowt’

7:48 – Work life balance, and stress

14:27 – Is a personal brand your best self?

16:26 – What is a personal brand & why bother?

20:07 – Ad break

21:36 – Personal branding in business

32:52 – Targets & vanity metrics

39:57 – Social media toxicity