28 June 2023
On this weeks From The Courtroom To The Boardroom, Amelia Sordell, Founder of Klowt and one of the UK’s leading experts on personal branding – talks to me about all things marketing for a Leader’s personal brand. We discuss the importance of branding in the digital age, what personal branding is, the challenges us face when we raise our profile in the corporate world, the do’s and don’ts and most importantly how technology such as AI can help with personal branding.
LISTEN ►
Apple Podcasts – https://podcasts.apple.com/gb/podcast/robot-lawyers-from-the-courtroom-to-the-boardroom-episode-2/id1568863282?i=1000595173995
Spotify – https://open.spotify.com/show/5hjotLK7Z79yfu4fdI4iwn?si=b079e091391e42e3
Chapters:
0:00 – Intro to Amelia & her story
5:21 – How Amelia built ‘Klowt’
7:48 – Work life balance, and stress
14:27 – Is a personal brand your best self?
16:26 – What is a personal brand & why bother?
20:07 – Ad break
21:36 – Personal branding in business
32:52 – Targets & vanity metrics
39:57 – Social media toxicity