28 June 2023
On this weeks From The Courtroom To The Boardroom, Amelia Sordell, Founder of Klowt and one of the UK’s leading experts on personal branding – talks to me about all things marketing for a Lawyers personal brand. We discuss the importance of branding in the digital age, what personal branding is, the challenges Lawyers face when raising their profile in a corporate world, the do’s and don’ts and most importantly how technology such as AI can help with personal branding.
0:00 – Intro to Amelia & her story
5:21 – How Amelia built ‘Klowt’
7:48 – Work life balance, and stress
14:27 – Is a personal brand your best self?
16:26 – What is a personal brand & why bother?
20:07 – Ad break
21:36 – Personal branding in the legal sector
32:52 – Targets & vanity metrics
39:57 – Social media toxicity